Marketplace Competitor Snapshot

Benchmark: collagen gummies / US / 2026-06-09 | Keyword: collagen gummies | Market: United States, English | Collected: 2026-06-09
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Executive Summary

Amazon listings command a ~39% visible marketplace price premium over Google Shopping at comparable ratings (Amazon median $21.22 vs Google Shopping median $15.31; average ratings: Amazon 4.49; Google 4.45), worth understanding before setting channel pricing. Strategic question: is the premium explained by brand, Prime, bundling, fulfillment trust, or another visible marketplace factor?

This snapshot covers 58 distinct Amazon listings and 46 distinct Google Shopping listings. Rating comparisons use visible rated rows only: Amazon 57 of 58 rated and Google Shopping 33 of 46 rated.

Title structure is a positioning signal: Amazon titles average 168 characters and lean into keyword-dense phrasing, while Google Shopping titles average 56 characters and tend to foreground shorter brand and product names.

Product Ranking Landscape

The table shows the highest visible distinct products by channel. Placement count and placement ranks preserve repeated result placements without inflating product counts.

ChannelBest rankPlacementsPlacement ranksTitleSellerPriceRatingReviews
Amazon121, 25
Sugar Free Collagen Gummies for Women, Collagen Protein Type I,II,III,V,X with Biotin Vitamin C D B12, Hydrolyzed Collagen Peptides Gummies for Immune Digestion Skin Hair Nails Energy Bone
n/a$29.99 USD4.4630
Amazon212
2 Pack Biotin Gummies with Collagen & Keratin for Hair Skin Nails- Women Men, Kids - 120 Blueberry Flavored Gummies
n/a$27.88 USD4.5791
Amazon323, 46
inGreens Collagen Peptides Gummies for Women - 5000mg Hydrolyzed Marine Collagen, Sugar Free with Type I,II,III & Biotin, 90 Count
n/a$29.99 USD4.1197
Amazon424, 16
Collagen Gummies for Women & Men 3000mg, Hydrolyzed Collagen Peptides with Antioxidant Blend & Digestive Enzymes, Multi Collagen (Type I,II,III,V,X) for Anti-Aging, Hair, Skin, Nails, Sugar Free,60Cts
n/a$29.19 USD4.4194
Amazon515
Nature Made Collagen Gummies with Vitamin C, Zinc, Biotin, Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement, 60 Gummies, 60 Day Supply
n/a$10.99 USD4.611400
Amazon616
Nature's Bounty Optimal Solutions Hair, Skin & Nails with Biotin and Collagen, Citrus-Flavored Gummies Vitamin Supplement, 2500 mcg, 80 Ct, 40 Total Servings
n/a$6.49 USD4.645300
Amazon717
Micro Ingredients Multi Collagen Peptides, 120 Collagen Gummies | Type I,II,III,V,X Protein with Biotin, Hyaluronic Acid, & Vitamin C Complex | Pomegranate & Berry Flavored | Sugar Free, Non-GMO
n/a$21.56 USD4.6443
Amazon818
MIZON INNERSBIT Collagen Jelly 3300 Vegan Korean Stick Jelly Snack with Vitamin C, Hyaluronic Acid Biotin & Glutathione for Skin Halal Certified (28)
n/a$56.00 USD4.649
Amazon919
Collagen Gummies for Women, Sugar-Free Hydrolyzed Collagen Gummy with Type I, II, III, V, X Collagen Peptides, Biotin, Hyaluronic Acid & MultiVitamins, Promote Skin/Hair/Nail/Bones, 120 Cts
n/a$29.99 USD4.5103
Amazon10110
Glow+ NAD + Hydrolyzed Collagen Advanced Gummies - Collagen Gummies with Resveratrol & Hyaluronic Acid for Youthful Glows - Glow Supplement Gummies for Skin, Hair & Nails - Peach Flavor - 120 Gummies
n/a$34.99 USD4.515
Amazon11111
Nature's Truth Multi Collagen Gummies | Type I, II, III, V, X | 60 Count | Non-GMO & Gluten Free Complex Supplement | Mixed Fruit Flavor
n/a$12.66 USD4.7607
Amazon12212, 57
Sugar-Free Marine Collagen Gummies (90 Collagen Chews) Potent 500mg Collagen Gummy for Hair Growth, Healthier Skin & Nails, Pore Reducer & Elasticity Hydrolyzed, Gluten Free, Boosted w Shuddha Gugulu
n/a$29.95 USD4.32000
Amazon13113
Belli Welli Fiber 4-in-1 Fiber Gummies Supplement with Added Probiotics, Collagen and Electrolytes for Regularity and Bloat Relief, Watermelon, 120 Count
n/a$35.99 USD4.3107
Amazon14114
Skin Collagen Gummies Type 1 and 3 - 90 Count Orange Flavor - Bovine Collagen Peptides - Promotes Healthy Skin - Pectin Based - Gelatin Free - Non GMO - Made in USA
n/a$19.99 USDn/an/a
Amazon15115
Collagen Gummies-Collagen for Women Men with 1500 mg Collagen Peptides Type I,II,III,V,X, 1000mg NAD, 15000 mcg Biotin, Daily Collagen Supplement Protein Gummies for Hair Skin Nails, Sugar Free
n/a$21.99 USD4.658
Google Shopping151, 6, 11, 16, 21
Nature Made Collagen Gummies
Walmart$10.99 USD4.3179
Google Shopping242, 7, 12, 17
Vital Proteins Collagen Gummies
Target$18.69 USD4.41500
Google Shopping323, 10
Nature's Truth Beauty Collagen Type 1 3 Gummies
Walmart - Natures Truth LLC$12.99 USD4.71400
Google Shopping414
Vitafive Low Sugar Collagen Gummies
vitafive$50.97 USDn/an/a
Google Shopping525, 12
Walgreens Dietary Supplement Natural Peach Collagen Gummies
Walgreens.com$14.99 USD51
Google Shopping828, 28
Micro Ingredients Multi Collagen Peptides 120 Collagen Gummies Type I,Ii,Iii,V,X Protein with Biotin
Micro Ingredients$32.95 USDn/an/a
Google Shopping818
Spring Valley Zero Sugar Collagen Peptides 2500mg Gummy
Walmart$13.34 USD2.9102
Google Shopping919
Gelasimi Forte Hydrolyzed Collagen Gummies Keratin & Hyaluronic Acid 60 Strawberry-Flavored Gummies for Skin
Walmart - Royal Evolution$19.99 USDn/an/a
Google Shopping929, 22
Nature's Bounty Hair Skin & Nails with Biotin Collagen
CVS Pharmacy$11.29 USD4.45700
Google Shopping10110
Olly Glowing Skin
Olly$13.99 USD4.21200
Google Shopping11111
MaryRuth's Vegan Collagen Boosting Gummies
The Vitamin Shoppe$29.99 USD4.5499
Google Shopping13213, 23
Collagen Gummies with Zinc and Biotin
Target$9.99 USD4.6155
Google Shopping13213, 32
GNC Premier Collagen Marine Peptides Gummy
GNC$14.99 USD4.39
Google Shopping14114
Marine Collagen Gummies - Esthetician Wellness Support - SlimSpa
SlimSpa The Body Care Specialists$13.50 USDn/an/a
Google Shopping14114
Vitafusion Collagen Supplement Gummies
Instacart$11.89 USD4.235

Amazon vs Google Comparison

The comparison table keeps channel-level counts, pricing, rating, and review metrics side by side so the visible marketplace premium can be reviewed without implying actual sales or revenue.

KeywordAmazon listingsGoogle listingsAmazon median priceGoogle median pricePremium signalAmazon avg ratingGoogle avg rating
collagen gummies5846$21.22$15.3138.6%4.494.45

Price Band Analysis

Price bands aggregate only visible non-null prices from distinct products. Missing prices are excluded from price calculations and reflected in coverage counts.

ChannelPriced coverageMinMedianMaxAverageCurrency
Amazon56 of 58 Amazon listings priced$6.49$21.22$56.00$22.84USD
Google Shopping46 of 46 Google listings priced$7.99$15.31$50.97$17.76USD

Seller and Merchant Landscape

Amazon seller data is not included in this snapshot. The seller table reflects Google Shopping sellers only, plus any seller values visible in the distinct product data.

ChannelSellerProductsBest rankAvg rankAvg priceVisible reviews
Google ShoppingTarget5225$20.722009
Google ShoppingWalgreens.com3522.3$10.991
Google ShoppingWalmart - SilverOnyx LLC31623.3$15.7244
Google ShoppingWalmart214.5$12.17281
Google ShoppingCVS Pharmacy2914$12.745742
Google ShoppingInstacart21420$10.4449
Google ShoppingWalmart - Rainbow Light & Renew Life Direct22126$13.99n/a
Google ShoppingWalmart - Natures Truth LLC133$12.991400
Google Shoppingvitafive144$50.97n/a
Google ShoppingMicro Ingredients188$32.95n/a
Google ShoppingWalmart - Royal Evolution199$19.99n/a
Google ShoppingOlly11010$13.991200
Google ShoppingThe Vitamin Shoppe11111$29.99499
Google ShoppingGNC11313$14.999
Google ShoppingSlimSpa The Body Care Specialists11414$13.50n/a
Google ShoppingAncient Nutrition11515$19.96344
Google ShoppingVX-Power Evolution Fitness11515$25.00n/a
Google ShoppingVitauthority11717$19.99385
Google ShoppingKohl's11818$13.49109
Google ShoppingNatureWise11818$12.99123
Google Shoppingamama12020$18.022
Google ShoppingNifty Concept12222$20.07198
Google ShoppingHorbäach12424$10.994
Google ShoppingShopnaturescraft12525$19.9993
Google ShoppingWalmart - Carlyle Nutritionals, LLC12525$9.896
Google Shoppingjnutrients.com12727$15.95n/a
Google ShoppingNature Made13333$23.99n/a
Google ShoppingWeider13434$11.7745
Google ShoppingPosh Goth13737$17.99n/a
Google ShoppingTanifornia13838$21.99n/a
Google ShoppingHavasu Nutrition14141$19.99114
Google ShoppingWalmart - Healthier RS14242$24.497
Google ShoppingLocatel Health & Wellness Online Store14343$13.591800
Google Shoppingadvocare.com14444$24.95112

Rating and Review Benchmark

Rating figures aggregate only listings where ratings or review counts were visible. Unrated or unknown rows are handled separately and are not treated as low-rated.

ChannelProductsRated coverageAvg ratingMedian ratingAvg reviewsMedian reviewsMax reviews
Amazon5857 of 58 Amazon listings rated4.494.54375.7563073300
Google Shopping4633 of 46 Google listings rated4.454.6441.71025700

Weak Competitor Candidates

Weak candidates are limited to high-ranking distinct products with visible low ratings or visible low review counts. Unknown rating fields are not counted as low.

ChannelRankTitleSellerPriceRatingReviewsReason
Amazon8
MIZON INNERSBIT Collagen Jelly 3300 Vegan Korean Stick Jelly Snack with Vitamin C, Hyaluronic Acid Biotin & Glutathione for Skin Halal Certified (28)
n/a$56.00 USD4.649reviews below 50
Amazon10
Glow+ NAD + Hydrolyzed Collagen Advanced Gummies - Collagen Gummies with Resveratrol & Hyaluronic Acid for Youthful Glows - Glow Supplement Gummies for Skin, Hair & Nails - Peach Flavor - 120 Gummies
n/a$34.99 USD4.515reviews below 50
Google Shopping5
Walgreens Dietary Supplement Natural Peach Collagen Gummies
Walgreens.com$14.99 USD51reviews below 50
Google Shopping8
Spring Valley Zero Sugar Collagen Peptides 2500mg Gummy
Walmart$13.34 USD2.9102rating below 4.0
Google Shopping13
GNC Premier Collagen Marine Peptides Gummy
GNC$14.99 USD4.39reviews below 50
Google Shopping14
Vitafusion Collagen Supplement Gummies
Instacart$11.89 USD4.235reviews below 50
Google Shopping16
Collagen Peptides Gummies With 2500 mcg Biotin Hydrolyzed Protein Type I & Iii Multi Collagen Supplement With Vitamin
Walmart - SilverOnyx LLC$10.72 USD4.411reviews below 50
Google Shopping19
CVS Health Peach Collagen Gummy Rings
CVS Pharmacy$14.19 USD4.342reviews below 50
Google Shopping19
Collagen Gummies with 2500mcg Biotin Vitamin C & Zinc Hydrolyzed Collagen Peptide Type 1 & 3 Supplement
Walmart - SilverOnyx LLC$20.82 USD4.631reviews below 50
Google Shopping20
Nature's Way Beauty Collagen Peptides + Vit C Gummies x 45
amama$18.02 USD52reviews below 50

High-ranked Unrated Listings

High-ranked unrated listings are separated because unknown rating coverage is an observability gap, not a weakness signal by itself.

ChannelRankTitleSellerPriceReason
Amazon14
Skin Collagen Gummies Type 1 and 3 - 90 Count Orange Flavor - Bovine Collagen Peptides - Promotes Healthy Skin - Pectin Based - Gelatin Free - Non GMO - Made in USA
n/a$19.99 USDrating unknown; review count unknown
Google Shopping4
Vitafive Low Sugar Collagen Gummies
vitafive$50.97 USDrating unknown; review count unknown
Google Shopping8
Micro Ingredients Multi Collagen Peptides 120 Collagen Gummies Type I,Ii,Iii,V,X Protein with Biotin
Micro Ingredients$32.95 USDrating unknown; review count unknown
Google Shopping9
Gelasimi Forte Hydrolyzed Collagen Gummies Keratin & Hyaluronic Acid 60 Strawberry-Flavored Gummies for Skin
Walmart - Royal Evolution$19.99 USDrating unknown; review count unknown
Google Shopping14
Marine Collagen Gummies - Esthetician Wellness Support - SlimSpa
SlimSpa The Body Care Specialists$13.50 USDrating unknown; review count unknown
Google Shopping15
VX-POWER MARINE COLLAGEN GUMMIES
VX-Power Evolution Fitness$25.00 USDrating unknown; review count unknown

Strategic Recommendations

  1. Treat the Amazon premium as a visible marketplace signal to investigate before setting channel pricing, not as an instruction to raise prices by the measured premium.
  2. Compare top Amazon listings against Google Shopping listings for visible brand strength, Prime eligibility, bundle size, seller trust, fulfillment promise, review depth, and title strategy.
  3. Use weak-candidate rows to inspect claims, formats, and offer structures manually before making positioning decisions.
  4. Re-run the snapshot after pricing, bundling, or channel changes so movement in median price, rating coverage, and ranked candidates can be compared over time.

Method and Caveats

This report is built from visible marketplace data from Amazon and Google Shopping. Data reflects what was publicly visible at collection time: collagen gummies, United States, English, collected 2026-06-09. Figures describe visible listings, prices, sellers, and ratings. They are competitive and pricing signals, not measurements of any competitor's actual sales or revenue. Prices, rankings, and offers change frequently; treat this as a point-in-time snapshot. Rating figures aggregate only listings where that data was visible (Amazon 57 of 58 rated; Google Shopping 33 of 46 rated); listings without visible ratings are reported separately and are not counted as low-rated.